Authentic Obsessions Podcast

Having launched her podcast in 2020 and with well over 50 interviews with creatives, Margret Petrie came wanting to update her identity for her creative podcast Authentic Obsessions. Margret started this project because she needed to hear what drives artists to show up and keep doing the work despite the fears and failures and obstacles.

What was created was an authentically human response – a logotype made with hand-cut lettering, reflecting the type of creative, vulnerable conversations that are had on the podcast.